Momo TWICE Net Worth in 2026: $3.1M Villa & Brand Deals
Momo Hirai doesn’t just perform at TWICE’s THIS IS FOR World Tour 2026 — she shows up as one of K-pop’s most commercially successful artists outside the stage. As of early 2026, Momo carries an estimated net worth of $5.9 million USD, fueled by luxury brand deals, a $3.1 million cash real estate move, and steady royalty income from her songwriting credits.
For a member whose profile initially centered on her dance ability, the financial picture that has built up around Momo tells a different story. She has quietly turned her global visibility into one of the most diversified income portfolios in TWICE.
Momo Net Worth at a Glance
| Estimated Net Worth | $5.9 million USD (early 2026) |
| Primary Income Sources | TWICE touring, brand endorsements, real estate, royalties, social media |
| Real Estate | ₩4.27 billion villa in Guri, South Korea (approx. $3.1M USD) |
| Top Brand Deals | Miu Miu, Onitsuka Tiger, AMAFFI Perfume, Wonjungyo |
| Songwriting Registry | Registered with KOMCA (Korea Music Copyright Association) |
| Instagram Earnings Est. | $65,000–$100,000+ per month |
The $3.1 Million Cash Purchase That Made Headlines
In October 2025, Momo made the biggest financial move of her career. She purchased a luxury villa at the Arcadia Signature complex in Guri’s Achiul Village, a neighborhood in Gyeonggi Province that South Korean media regularly call “the artist enclave” or “Korea’s Beverly Hills.”
The price tag: ₩4.27 billion, which converts to approximately $3.1 million USD. Official property records from October 31, 2025 show no mortgage registered on the unit — meaning Momo paid the entire amount in cash, outright.
The unit itself spans 221 square meters and is described as a “natural terrace-type” layout. It includes three bedrooms, three bathrooms, a private study, a garden, and views of both the Han River and Achasan Mountain. Interior fittings come from European luxury brands including Molteni&C and Gessi.
Her neighbors at the complex include actress Han So-hee, singer Nana, and the celebrated actor couple Hyun Bin and Son Ye-jin — a clear indicator of the neighborhood’s standing in South Korean celebrity culture.
The transaction drew wide coverage in Korean media and among international K-pop communities. The no-mortgage detail, verified through official registration records, became a talking point in itself. At 27, paying $3.1 million in full cash for a luxury property placed Momo firmly in a different financial tier from most entertainers her age.
Momo’s Luxury Brand Portfolio
Brand endorsements sit at the core of Momo’s income outside of TWICE. She doesn’t hold one or two ambassador contracts — she runs a layered portfolio of deals with some of the most recognizable names in fashion, beauty, and fragrance.
Miu Miu (Global Brand Ambassador)
Momo’s relationship with the Italian luxury house Miu Miu stands as her most high-profile fashion appointment. She appears regularly at Paris and Milan Fashion Weeks representing the brand, and she promotes exclusive seasonal items including the Spring/Summer 2026 collection and limited-edition accessories like the matelassé nappa leather Arcadie bag.
Onitsuka Tiger (Global Ambassador)
Since 2022, Momo has represented Onitsuka Tiger globally. She appears in their high-fashion “Urban Fantasy” and “Yellow” collections and attended the Spring/Summer 2026 Milan runway show as a brand fixture. In September 2025, Getty Images documented her appearances at the Milan Fashion Week event for the brand.
AMAFFI Perfume House (Global Muse)
In May 2025, Momo became the global muse for AMAFFI, an ultra-luxury fragrance house. This appointment placed her at exclusive, high-profile launch events, including appearances at Marina Bay Sands in Singapore.
Wonjungyo Cosmetics (Brand Muse)
Momo has served as the brand muse for Wonjungyo since 2022. The Japanese cosmetics brand, supervised by makeup artist Won Jung-yo, has built a strong following in Asia, and Momo’s association has anchored the brand’s identity in the K-pop space.
Victoria’s Secret PINK
In 2026, Momo joined fellow TWICE members Nayeon, Jihyo, and Tzuyu as a face for Victoria’s Secret PINK’s global campaign — a deal that brought the group’s global reach directly into the brand’s marketing strategy.
Momo Royalties: The Income Stream Most Fans Overlook
Momo holds a registration with the Korea Music Copyright Association (KOMCA) — the body that tracks and distributes songwriting royalties for Korean music. This isn’t a side note; it’s a recurring, passive income stream tied to how often her co-written tracks get streamed, licensed, or played.
Her writing credits on TWICE’s catalog include tracks such as “Hot,” “Love Foolish,” “21:29,” and “Shot Thru the Heart.” As TWICE’s global streaming numbers continue to climb — particularly during the THIS IS FOR World Tour cycle — royalty income grows in parallel.
It’s the kind of income that doesn’t require a brand campaign or a tour stop. Every stream, sync placement, or radio rotation generates a return. For an artist with Momo’s catalog depth, that adds up quietly but consistently over time.
Momo Instagram Earnings: $78,000+ Per Month
Momo ranks among the most-followed Japanese celebrities on Instagram globally. Her audience isn’t just large — it’s highly engaged, which is what brands pay for. Social media analytics platforms estimate her monthly Instagram-related revenue at between $65,000 and over $100,000, depending on the month and the number of active brand partnerships.
Historical data from analytics platforms shows figures ranging from approximately $65,979 in January 2026, with upper estimates reaching $90,391 during high-activity periods. A single sponsored Instagram post from Momo is estimated to generate substantial returns for brands — making her one of the higher-value social media assets in K-pop’s Japanese market.
This income layer works directly alongside her ambassador deals. When Momo posts for Miu Miu or Onitsuka Tiger, she earns both the contracted campaign fee and additional media value through organic reach — a combination that compounds her digital earning power significantly.
TWICE Touring and the MISAMO Subunit
The backbone of Momo’s financial growth remains TWICE itself. The group’s THIS IS FOR World Tour — spanning 78 shows across 43 global regions — represents the largest-scale touring project in TWICE’s 10-year history. Revenue from ticket sales, merchandise, and licensing flows back to the members through JYP Entertainment.
Beyond the full group, Momo co-leads MISAMO, the TWICE Japanese subunit comprising Mina, Sana, and Momo. MISAMO has released original Japanese music and mounted their own independent projects within the Japanese market — one of the most commercially valuable music markets in the world. Their catalog and promotional activities add a separate revenue layer on top of TWICE’s main group income.
Momo’s dance lead status within TWICE also keeps her in high demand for premium brand collaborations in Japan, where she has maintained a strong solo fanbase separate from her group activities.
Momo High-Value Personal Assets
Momo’s personal collection reflects the ambassador relationships she holds. In April 2024, she appeared at a public event wearing jewelry valued at over 80 million yen — approximately $530,000 USD — for a single appearance. This kind of visibility in high-end accessories is both a personal taste indicator and a function of the brand relationships she maintains.
Through her Miu Miu contract, she regularly receives exclusive seasonal pieces including limited-edition handbags and custom accessories that don’t reach general retail. Her Onitsuka Tiger partnership provides access to runway-exclusive pieces from their “Urban Fantasy” line.
Combined with her Guri villa — which sits in a gated, celebrity-heavy complex with European-luxury interiors — Momo’s asset base positions her well above what the $5.9 million net worth figure alone suggests on paper.
Frequently Asked Questions
What is Momo from TWICE’s net worth in 2026?
Momo (Hirai Momo) of TWICE has an estimated net worth of approximately $5.9 million USD as of early 2026. Her wealth draws from TWICE’s global touring revenue, luxury brand endorsements, her $3.1 million real estate investment, songwriting royalties, and social media income.
Did Momo buy a house in 2025?
Yes. In October 2025, Momo purchased a 221-square-meter luxury villa at the Arcadia Signature complex in Guri’s Achiul Village for ₩4.27 billion (approx. $3.1 million USD). Official property records confirm no mortgage was registered, indicating she paid the full amount in cash.
What brands does Momo endorse?
Momo holds global ambassador roles with Miu Miu and Onitsuka Tiger. She is also the global muse for AMAFFI Perfume and has been the brand muse for Wonjungyo since 2022. In 2026, she joined TWICE members in a global campaign for Victoria’s Secret PINK.
Does Momo earn royalties from TWICE songs?
Yes. Momo is a registered member of the Korea Music Copyright Association (KOMCA). She earns royalties from writing credits on TWICE tracks including “Hot,” “Love Foolish,” “21:29,” and “Shot Thru the Heart.”
How much does Momo earn from Instagram?
Social media analytics platforms estimate Momo earns between $65,000 and over $100,000 per month in sponsored content and media value through Instagram, where she ranks among the most-followed Japanese celebrities globally.